The Transition from Traditional SEO to Generative Engine Optimization (GEO) and the End of the Homepage
The evolution of generative artificial intelligence platforms has transformed digital marketing, introducing the concept of Generative Engine Optimization (GEO). Unlike traditional SEO focused on ranking, GEO optimizes content to be used by AI-based search engines. This reduces the importance of traditional homepages, shifting the focus to direct answers in search of structural data like FAQs, tables, and lists. GEO requires advanced integration with APIs, semantic data, and regulatory compliance. Practical examples include supermarket chains and dental clinics that have adopted GEO, improving visibility and conversions through automated interactions.