Trust

The internet has transformed the search for information, and Google leads this change. A study, cited by Olhar Digital, attributes this dominance to factors such as technological advances, user trust, and cultural adaptation. Since its launch in 1998, Google has prioritized convenience, speed, and accuracy, which resonate with the human need for quick answers, becoming an extension of human cognition, known as the "Google effect." The integration with artificial intelligence, the "AI Mode," facilitates complex interactions, consolidating the search engine as an adaptable educational tool and a reflection of contemporary society.